Fifty years after the original launch, Desira Fiat dealers are unveiling the all-new Fiat 124 Spider sports car.

The soft-top two-seater, from £19,545 on the road, is being launched this weekend at Desira in Norwich, Great Yarmouth, Diss and Bury St Edmunds with the unveiling on Saturday at 10am.

Already all 124 special UK-specification Passione Red Fiat 124 Spider Anniversary Edition models, commemorating the 50th anniversary of original roadster's unveiling, have sold and order banks for the standard models are building steadily.

Sebastiano Fedrigo, Fiat UK head of brand, said of the success of the 124 Anniversary Edition: 'The interest in Fiat's reborn roadster has been incredible and that's before most people have even seen the car in the metal. Once the Fiat 124 Spider hits the streets and showrooms, even more people will begin to fall for its style and presence and once they drive it, they will be hooked.'

Powered by Fiat's proven 140hp, 1.4-litre, MultiAir, turbo petrol engine, with a six-speed manual gearbox, it is capable of accelerating to 62mph in 7.5 seconds and has a top speed of 134mph.

The rear-wheel drive chassis offers a dynamic and exciting Italian driving experience without compromising comfort and refinement while the multi-layer canvas hood can be opened and closed by hand in seconds from the driver's seat.

Three trim levels will be offered in the UK – Classica, Lusso and Lusso Plus.

Entry-level Classica, from £19,545, includes four airbags, air conditioning, leather-trimmed steering wheel with audio controls, leather-trimmed gear knob, cruise control with speed limiter, 16in alloy wheels, keyless ignition and a powerful infotainment system with USB, AUX and Bluetooth connectivity. A seven-inch touchscreen infotainment system with DAB, WiFi, two USB ports and a multimedia control knob is a £500 option.

Mid-range Lusso, from £22,295, version gets the seven-inch infotainment system as standard, but adds satellite navigation, rear parking camera, 17in alloys, heated leather seats, automatic climate control, front fog lamps, keyless entry, chrome exhaust tips and a premium silver finish on the windscreen frame and rollover bars.

Range-topping Lusso Plus, from £23,295, gains adaptive LED headlamps, LED daytime running lights, automatic lights and wipers and a nine-speaker Bose sound system with stereo headrest speakers on both seats.

Visitors are being encouraged to confirm if they will be attending the launch weekend by logging on to www.desiragroup.com

? Desira Norwich – Heigham Street, telephone 01603 397719.

? Desira Great Yarmouth – North Quay, NR30 1RD, telephone 01493 808717.

? Desira Diss – Victoria Road, IP22 4GS, telephone 01379 770740.

? Desira Bury St Edmunds – Western Way, IP33 3SP, telephone 01284 333352.