Norwich City announce that South Stand sponsorship deal with The Galway Roast has been terminated
- Credit: Archant
Norwich City have announced that their sponsorship deal with coffee company The Galway Roast has fallen through due to the company being 'unable to fulfil their side of the sponsorship agreement'.
This means the South Stand will no longer carry the company's name and branding, bringing an end to the deal which saw Jarrold replaced during the summer.
A statement released by the Canaries this afternoon said: 'The Galway Roast (UK) Ltd have been unable to fulfil their side of the sponsorship agreement and as a result the stand will be renamed and rebranded as 'The South Stand'.
'The club is delighted however to announce a new partnership deal with long-standing local refreshment brand NVCS, who will be supplying their popular Green Farm artisan coffee to Norwich City for our supporters to enjoy.
'Green Farm coffee is hand roasted in small batches in their roasting house in Rackheath, where NVCS have been based for 35 years, supplying high quality vending, coffee and refreshment systems throughout East Anglia.
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'Although there will be some branding for our new partners NVCS on the South Stand, this will not be in the form of a full stand sponsorship.'
It was announced in June that City had ended their 12-year partnership with Jarrold, who had sponsored the South Stand since its £8million redevelopment was completed in 2004.
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City's director of commercial, Ben Kensell, explained: 'We're absolutely delighted to be forming an exciting new partnership with a reputable local supplier in NVCS.
'We're confident fans will enjoy their products and in turn the great and welcome support NVCS are giving to their local football team means the club has not lost out financially as a result of these sponsorship changes.'
Canaries chairman Ed Balls had admitted there was an 'ongoing issue' with the sponsorship deal when discussing the club's annual accounts on Friday – following the closure of The Galway Roast's London Street cafe in Norwich city centre last week,
It has now been confirmed that the company, owned by lifelong City fan Niall Murphy and his business partner John Murphy, will not be fulfilling its deal with the club.
The Irish company began life as a café in Tuam, County Galway, 10 years ago and now has three outlets in Ireland.
When the deal was announced in June, Niall Murphy had said: 'The Galway Roast are delighted to be partnering with Norwich City in this exciting new chapter in the Ccub's history, bringing the historic South Stand name back to Carrow Road for the club and its fans.
'As a lifelong Norwich City supporter having been taken to my first game as a 10-year-old and with family still in the city, to have The Galway Roast name on the South Stand and our coffee being served in the ground is a very proud moment.'