A catchy country pop song and video all about Great Yarmouth offers a run through of its holiday delights from crazy golf to beach huts and the town's various watering holes.

Eastern Daily Press: Irish singer Derek Ryan whose summer song and video Won't Ya Come Down (To Yarmouth Town) throw the spotlight on Great Yarmouth and its attractions.Irish singer Derek Ryan whose summer song and video Won't Ya Come Down (To Yarmouth Town) throw the spotlight on Great Yarmouth and its attractions. (Image: Archant)

Popular Irish singer Derek Ryan is seen strolling alongside the resort's famous wide sands, strumming the chorus in the Merrivale Model Village, and trying his luck on arcade grabbers.

In the evening he plays to enthusiastic pub crowds who clap in time to his latest release Won't Ya Come Down (To Yarmouth Town).

With cheeky lyrics that chime with the traditional saucy seaside postcard the song has already garnered more than 65,000 YouTube hits and is being hailed as a boost as the peak summer season gets underway.

Although shot earlier in the season before the flower beds blossomed into colour and with some of the food kiosks yet to open the video showcases the landmark piers and attractions, tipping its hat towards the port and fishing heritage.

Eastern Daily Press: Irish singer Derek Ryan whose summer song and video Won't Ya Come Down (To Yarmouth Town) throw the spotlight on Great Yarmouth and its attractions.Irish singer Derek Ryan whose summer song and video Won't Ya Come Down (To Yarmouth Town) throw the spotlight on Great Yarmouth and its attractions. (Image: Archant)

Derek said: 'We filmed it back in May and the weather was not great. We were hoping for a nice sunny Yarmouth but it was pretty overcast. I first heard the song at a folk festival in Ireland and did a bit of research.

'My favourite version is by Liam Clancy of the famous Clancy Brothers and thankfully it's a big hit.

'We have had people come to our shows who say it is great that we are promoting the area. There are a lot of people in Ireland who do not know the town and I have been telling them it's a great place for holidays.'

The video is said to portray 'the fun and beauty of the picturesque seaside town of Yarmouth.'

Derek, whose last two albums have topped the Irish charts, added: 'It's got a real summer feel to it. Not only is it about a seaside town, it's a catchy song that will, hopefully, be the song of the summer.'

The 32-year-old said he had happy memories of a previous visit to the town in 2003 when he performed at T4's Party on the Beach to crowds of around 90,000 as part of the pop boy-band D-Side.

Derek is currently on his One Good Night dance tour. Won't Ya Come Down (To Yarmouth Town) is available for download via iTunes.

To see the video visit the Mercury's website.