A cancer charity based in Wymondham has been given a national boost after its patron proudly wore its logo while being interviewed on The One Show.

Les King, patron of Star Throwers, was asked to be on the show - which has an average audience of five million viewers - last week for a feature about boxing legend Muhammad Ali.

Mr King, who wrote King of Sport 4 and Much Much More to raise funds for the charity, met Mr Ali when he escorted him into a supermarket during a visit to Norwich to promote Ovaltine.

'All the people would be expected to go into the front and he was coming in the back which was all kept secret He came out and he just went past the yard, past me and there was one lady as she ran beside me he signed an autograph for her,' he said.

A cameraman visited Norwich to interview Mr King, who said that getting the chance to promote Star Throwers was an honour.

'It went out to all of Great Britain and it was great to promote the charity and what they all do. It's the best thing you could do, I am so proud to be patron,' he said.

Steven Ho, of Star Throwers, said: 'We were very proud to see our patron Les raising awareness by wearing his Star Throwers sweatshirt on national TV. Whilst the feature was not about Star Throwers per se we thought Les came across very well and the coverage may have helped us reach more people affected by cancer.

'As always, we are very thankful for Les' amazing support.'

To find out more about Star Throwers or to get involved, call 01953 423304.

Do you have a Wymondham story for us? Contact lauren.cope@archant.co.uk