Funds raised during this year's Wymondham Poppy Appeal have set a new record for the town.
This year, £15,700 was raised, topping last year's total of £13,105 and the £12,607 raised in 2012.
It comes after a well-attended Remembrance Sunday event, which saw more than 200 people take part in a parade from the Market Cross to the Wymondham Abbey, where the annual service took place.
Ann Rogerson, poppy appeal co-ordinator for the Wymondham branch of the Royal British Legion, said: 'There must have been 400 people in the Abbey and I know that they had 350 chairs and every chair was used.'
She put the new record down to the event being 'in the public eye'.
'With the 100th anniversary there has been a lot of publicity about it. Also, the poppies in London have generated more interest. But also locally in Wymondham we have another supermarket now, which has helped.
'We cover several of the shops and businesses and we spend eight days up to the event in Waitrose, but this year we were able to visit Morrisons as well, which has helped.
'People are always very generous but I do think this year it has helped it being in the public eye so much,' she said.
Do you have a Wymondham story for us? Contact lauren.cope@archant.co.uk
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