Winning logo revealed for 2016 Norwich Beer Festival

Norwich Beer Festival 2016 logo

Norwich Beer Festival 2016 logo - Credit: Archant

A merry dragon pouring a cask ale has been revealed as the winning logo for the 39th Norwich Beer Festival.

37th Norwich Beer Festival in St Andrews and Blackfriars Halls. Photo: Bill Smith

37th Norwich Beer Festival in St Andrews and Blackfriars Halls. Photo: Bill Smith

The design for the 2016 edition of the popular event was created by Norwich man Richard Smith, who had entered the competition two times before.

Held at St Andrew's Hall from Monday, October 24 to Saturday, October 29, the festival is hosted by the Norwich and Norfolk branch of the Campaign for Real Ale (CAMRA).

The winning logo will be widely used to promote the festival on souvenir glasses, pin badges and clothing.

'I'm really pleased to have won and it gives me a great excuse to spend even more time at the beer festival this year,' said Mr Smith, a planning consultant who lives in Trafford Road. 'The design was inspired by seeing and enjoying the rows and rows of real ales at the beer festival being served by the volunteers.

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'I just wanted to do a simple design which showed a happy and merry dragon helping to pour a pint of real ale from one of the casks.'

The winning entry was chosen by CAMRA branch members at a festival planning meeting.

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Rob Derbridge, Norwich Beer Festival organiser, said Mr Smith's design was well balanced and boasted an unusual shape.

Mr Smith wins £100, tickets to the festival and a selection of merchandise including the glass featuring his logo.

Preparations have already started for the festival, which will offer more than 200 cask-conditioned real ales from Britain's independent brewers, with a few festival specials as always, along with draught and bottled beers from Europe and more than 40 real ciders and perries.

For details, see

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