What is project transform?

Today sees the launch of a new campaign – Celebrate Age, the Campaign for Later Life.

Whether you are over 50 or even over 100, Age UK Norfolk, and Age UK Norwich wants to hear from you.

Do you volunteer to help a local group of charity, are you keeping an eye on your neighbour or loved one.

Or do you know somebody who does?

Age UK Norfolk believes that effort, large or small, makes you a celebrity and they want to celebrate what you do.

With more and more of us living longer, the idea of what it means to be older is constantly changing, and just because the years may be advancing, it does not mean that our zest for life and getting involved needs to fade away.

And that is why both charities want to find out what people are doing across Norwich and Norfolk to keep active and help others and are keen to hear your stories – which could then be featured in the campaign.

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Suzanne Handsley, head of corporate and individual giving at Age UK Norfolk said: 'We want to raise awareness of the challenges and opportunities that affect the lives of people in later life in Norfolk and to involve the whole community in supporting the campaign through volunteering, events and fundraising. The older population in Norfolk, already above the national average, is expected to continue to grow rapidly over the next 10 to 20 years. Our campaign is very much about celebrating age.

'There are more and more older people in Norfolk with lots of experience and skills they can share, and lots of interesting stories to tell.

'What we are looking for is people who are happy to come along, have their photograph taken, or give us a quote.

'They may be volunteers, or still working, or part of a local club.

'What we are looking to do is celebrate the fact that we have got someone who is happy to get involved.

'They aren't necessarily people who have done great things, it might just be someone who is carrying on with their everyday life – but we want to hear about them.'

The project is also being backed by BBC Radio Norfolk presenter Helen McDermott, who said: 'Life has really improved for me as I've got older with loads of new challenges,' she said. 'I'm thrilled to be involved with Age UK Norfolk and Age UK Norwich to support this important campaign.'