What do you think of Toblerone’s new look?
- Credit: Evan-Amos
The distinctive triangular bar has undergone a transformation to decrease the weight of the chocolate, but fans are less than impressed.
As the US prepares for a presidential election like no other, the UK should be focusing on what the result will mean for the rest of the world.
Today however, it appears Britain could care less about Clinton and Trump, as people are too busy losing their minds over the controversial change Mondelez International have made to Toblerone bars.
The iconic chocolate treat has been decreased in weight, meaning the gaps between the triangular chunks have increased.
Consumers on social media are outraged by the new design, with Tony Zompi declaring that 'Christmas is ruined' and Trevor Graham suggesting the public stop buying Toblerone all together until the shape is changed back because 'we have the power'.
In a statement on their Facebook page, Toblerone said: 'Toblerone remains one of the best value and most delicious Swiss chocolate products in the market. This is because we always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing higher costs for numerous ingredients.
'We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.'
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The change has seen the 400g bars reduced to 360g ones and the 170g products become 150g bars.
Mondelez International also own Cadbury chocolate and were responsible for sparking a storm of protest across Britain in 2015 when they replaced the Dairy Milk chocolate in Creme Eggs with a cheaper type of chocolate.
• What do you think of the new Toblerone design? Let us know in the comments below.