Alan Taylor, 29, died when his BMW was involved in a collision with another car on the B1355, between North Creake and Burnham Market, on Friday night.
An announcement in today's Eastern Daily Press says he died 'tragically as a result of an accident'.
It adds Mr Taylor was the beloved grandson of Alan Smith and the late Sally Smith, of Wells.
'He will be so sadly missed,' it goes on. 'Rest in peace.'
One hand-written tribute on a bunch of flowers at the scene says: 'We'll always remember you with the never-ending smile. Sleep tight Browneyes.'
Another adds: 'RIP AT always the life of the party. You will be missed.'
Police are still investigating the cause of the crash, which involved two cars.
A spokesman said: 'The incident happened on the B1355 Creake Road, near to the junction with Beacon Hill Road, at about 7.24pm when a green BMW 318 and blue Mercedes C200 travelling in opposite directions were involved in a collision.
'The driver of the BMW, a man in his late 20s, was sadly pronounced dead at the scene while the driver and passenger of the Mercedes, a man and woman aged in their 70s, suffered serious injuries.
'The road was closed while emergency services dealt with the incident and it was re-opened shortly after midnight.
'Officers are keen to hear from anyone who may have witnessed the incident or has information concerning the driving manner of either vehicle prior to the collision.'
Firefighters from Fakenham and Wells used hydraulic lifting gear to free a casualty from one of the vehicles before making the scene safe.
An ambulance, a rapid response vehicle, a volunteer officer from the Norfolk Accident Rescue Service (NARS) and an ambulance officer attended.
A spokesman for the East of England Ambulance Serice said: 'We received a call on Friday at 7.28pm to reports of a two vehicle RTC on Burnham Road near North Creake to which we sent a rapid response vehicle, two ambulance officers, and an ambulance crew.
'At the scene there were three patients, sadly one of whom was pronounced dead at the scene.
'A man was treated for a minor ankle injury while a woman was treated for hip pain. Both of them were taken to Queen Elizabeth Hospital for further treatment.
'Our thoughts are with the friends and family involved at this sad time.'
•Anyone witnesses or anyone with information about the crash should call the serious collision investigation team on 101.
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