Visit Norfolk launches new film campaign to encourage visitors
- Credit: Archant
Visit Norfolk has launched a There's Nowhere Like Norfolk film campaign through Sky AdSmart and ITV Video on Demand to encourage autumn and winter visitors.
The campaign for the first time targets specific demographic markets within a two/three hour drive time – empty nesters, experience seekers and three-generational families, people who are able to travel outside school holidays.
The films highlight activities and accommodation for each group, such as: off-road driving and boarding; art, culture and historic buildings; beaches, Broads boating and zoos.
The integrated marketing also includes the opportunity to win a seven-night stay in a Broads lodge for up to eight people with Norfolk Broads Direct.
The campaign will be repeated in the New Year with new films aimed at the same target groups. It can be viewed at www.visitnorfolk.co.uk/inspire/Nowhere-Like-Norfolk-Autumn-2017.aspx