A community chief says calls for safety measures along a notorious stretch of the A140 at Erpingham, where a driver died on Friday night, have so far fallen on deaf ears.

A man, understood to be in his 70s, died in the crash, involving his Fiat car and a sugar beet lorry.

His identity, and the circumstances of the crash, have not yet been made public but the latest accident follows long-running calls for a speed reduction in the area.

Norman Smith, who represents the area on North Norfolk District Council and who is chairman of Erpingham Parish Council, said there was a bend in the A140, and some seven turnings off the road in a stretch of less than half a mile, between its junction with The Street, Erpingham, and Alby filling station.

The accident happened close to two of those junctions - a farm entrance and Alby Crafts.

Mr Smith said, following previous crashes in the area, the parish council had asked whether the 50mph speed limit could be reduced.

'But the answer's always been 'no way' - the road doesn't meet the right criteria,' he said.

It was also dangerous turning out of The Street on to the A140, particularly if you want to turn right. You can hardly see anything both ways.

'There is no simple answer. A dual carriageway is never going to happen.'

Firefighters battled to free the man from his car, but he was pronounced dead at the scene.

The man who was driving the lorry was not hurt.

An ambulance crew and an ambulance officer went to the scene, along with fire crews from Aylsham, Cromer and Carrow.

Road diversions were put in place to allow emergency services to carry out their investigations, with the road shut for more than four hours.

Officers from Norfolk police are keen to speak to anyone who saw the crash or either vehicle prior to the collision.

Witnesses are asked to contact PC Jason Ellis at Norfolk Constabulary on 101.

Have you had experience of an accident on this stretch? Contact alex.hurrell@archant.co.uk