Under-35s scared to take ‘digital detox’ holidays due to ‘FOMO’
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A fear of missing out - so-called FOMO - is stopping millennials from taking a break from their electronic devices and the internet, a Norwich university study has found.
A study by the Universities of East Anglia (UEA), Westminster and Greenwich found some adults are reluctant to take a "digital detox holiday" despite a growing awareness of the problems with being constantly connected.
Participants aged 21 to 35 reported they recognised the overuse of smartphones in their daily lives and valued digital-free travel as a way of improving their "digital health".
However, researchers also found FOMO, personal and work commitments and nomophobia - the irrational fear of being without your phone - were obstacles to digital-free travel.
Dr Wenjie Cai, from the University of Greenwich Business School, said: "Switching off digitally and being 'mentally' away while on holiday is as important as being physically away."
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The push by tourism organisations to make their services more digital was also seen as a barrier to millennials going digital-free on holiday.
Dr Brad McKenna, from UEA's Norwich Business School, said: "Tourism and hospitality providers should notice the growing demands of digital-free travel and cater for this need by diversifying their operations design and planning."
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