It is the fundraising phenomenon that unites the worlds of sport and entertainment.
Bosses of Sport Relief, launched almost 14 years ago, are gearing up for their 2016 charity drive and have named Norwich as one of just six cities to host a Sainsbury's Sport Relief Flagship Games.
It will take place in the grounds of the UEA on March 20, with participants encouraged to run, walk, swim or cycle by signing up for the Sainsbury's Sport Relief Mile, the Sainsbury's Sport Relief Swimathon or the Sainsbury's Sport Relief Cycle.
The money raised will help disadvantaged people living tough lives across the UK and in the world's poorest communities.
Lowestoft boxer Anthony Ogogo is urging people across the city and country to get involved.
'Whether you dress yourself from head to toe in fancy dress or don your sporting attire, the money you raise will change people's lives right here in Norwich, the rest of the UK and across the world,' he said. 'There is no excuse not to take part and have a great day out with family, friends or colleagues.'
The running and cycling events will take place in Earlham Park, with the swim at the UEA Sportspark.
An event village opposite the Sportspark will have a range of activities and entertainment on offer throughout the day including sports taster sessions from Active Norfork as well as musical entertainment to give participants and spectators something to watch and enjoy after the mile, cycle and swimathon events.
Vaughan Thomas, Norwich City Council's cabinet member for sport, said: 'Norwich is a city that loves to have fun, be active and support great causes, so we couldn't be happier to have been chosen as a host for the Sport Relief Flagship Games.
'I have no doubt that Sport Relief will be inundated with eager participants looking to get involved, whether running, swimming, cycling or just wanting to come along to enjoy the fantastic atmosphere.'
The other selected cities are Belfast, Cardiff, London, Sheffield and Glasgow.
Sport Relief runs from Friday, March 18 to Sunday, March 20
To sign up, see sportrelief.com
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