Witnesses have the described the moment a driver lost control and ploughed his car into the front of a city butchers shop.

Both the driver and the owner of Norwich Halal Butchers on Magdalen Street were taken to hospital following the accident.

The incident happened shortly before 1.20pm yesterday on a straight stretch of road opposite Anglia Square.

It is believed the driver of the white Citroen DS3 suffered a medical emergency moments prior to the crash.

The shop's owner was said to have been behind a fridge when the car came crashing through.

But witnesses said he suffered injuries to his chest and foot when the fridge was pushed into him by the force of the vehicle.

Hakim Benardi, 39, was standing outside Sahara Cafe when he saw the car leave the road and crash through the front window next door.

He said: 'I ran over straight away and saw that the woman [a passenger inside the car] was okay, and so I helped the driver out.

'My friend [the shop's owner] had been behind the counter and he could not say a word, he was in shock.'

It is understood that no one else had been in the shop at the time.

Both men were treated by paramedics at the scene before taking them to Norfolk and Norwich University Hospital.

An ambulance service spokesman said one person had suffered a suspected back injury.

But both injuries were believed to be non-life threatening.

People who saw the incident are asked to call Norfolk Police on 101.

Did you see the crash? Call Luke Powell on 01603 772684