Trivial Pursuit inspiration behind Diss’ Mary Portas funding bid

The campaign team bidding for at least �80,000 funding from Mary Portas, Queen of Shops, has used popular board game Trivial Pursuit as the inspiration behind its idea for a scheme to improve the town centre.

The eight-strong Diss Town Team has launched the Disscover business plan which aims to make Diss a more desirable place, easier to use, easy to find and to make people talk about the town.

The idea behind the plan is to brand Diss based on colours used for different categories in the Trivial Pursuit board game, such as history, nature and the arts.

Businesses can then apply to be listed under the six categories: the aim being to give visitors a better idea of what the town has to offer.

The categories and colours are streets (blue), arts (pink), heritage (light green), food (brown), nature (dark green) and shopping (orange).


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The team, led by Oliver Chapman, a partner at Diss estate agents T W Gaze, is set to meet at Diss Corn Hall on Thursday evening to get feedback on the proposal and to get the community's support.

Town clerk Deborah Sarson, a member of the Town Team, said any retailer in the town centre could join the branding scheme which would then be on display to shoppers and visitors seeking more information on businesses in Diss town centre.

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The team, including local shopkeepers, councillors and tradesmen, is aiming to secure up to �80,000 of funding from the Portas Pilots project set up by the TV star and local government minister Grant Schapps to provide cash for town centre improvements.

A Youtube video showcasing some of the ideas will also have to be made in support of the funding bid, which has to be submitted by March 30.

A number of possible initiatives have already been discussed, including pushing South Norfolk Council to introduce two hours free parking at town centre car parks to entice shoppers and consulting with local taxi drivers about starting a Pick Up a Pensioner scheme to help older residents get into town to do their shopping.

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