Train campaign hoped to encourage workers to west Norfolk

Leader of the Borough Council of King's Lynn and West Norfolk Brian Long. Picture: Matthew Usher.

Leader of the Borough Council of King's Lynn and West Norfolk Brian Long. Picture: Matthew Usher.

An initiative set up by employers to encourage people to live and work in west Norfolk has been rolled out to catch the eyes of those commuting by train to and from the capital.

Working in West Norfolk was launched last year as a campaign with an online and social media presence. A website was built to showcase recruitment films and highlight job vacancies.

But now the partnership, which includes West Norfolk Council, the West Norfolk Clinical Commissioning Group, Freebridge Housing, the College of West Anglia and the Queen Elizabeth Hospital in King's Lynn, is targeting travellers between Lynn and London.

From Monday, advertising will get under way on Great Northern trains.

Posters will feature details of the campaign website, with the backdrop of one of Lynn's most recognisable buildings – the Custom House.

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Council leader Brian Long said: 'It is about demonstrating that there are many career opportunities in the area and that west Norfolk has a lot to offer in terms of its location with beautiful beaches, stunning countryside and three market towns each with their own unique character and charm.

'The campaign is designed to spread this message further afield, so that we not only speaking to local talent who may have been thinking of moving away after they have studied but also to attract talent from outside the region.'

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Catherine Morgan, director of nursing at the QEH, said: 'The shortage of nurses across the UK is well documented and our recruitment campaigns which focus on both the positive culture of the hospital and the advantages of living in Norfolk have already yielded results and this is just one aspect of this strategy.'

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