A cyclist from north Norwich who was a victim of a hit-and-run crash is calling for more to be done to improve safety at the junction.

Andy Tallis, 26, a technician at the University of East Anglia, says this is the third accident he has had at the junction between the Avenues and George Borrow Road, south of the city and said he was lucky to only have minor cuts and bruises.

The regular cyclist was forced off his bike on his route towards Bluebell Road a red Renault Clio pulled-out of the George Borrow Road junction 'without looking', clipping his back wheel.

The car failed to stop to help Mr Tallis who was forced onto the ground, and now the daily commuter says something needs to be done to improve safety for cyclists.

He said: 'I think there needs to be a stop sign, or just extra signs in the area.

'It's quite simple that cars are not looking and just pull straight out.'

He added: 'I have had three accidents in the area, and my colleagues wife, Suzanne Northwood, broke her nose at the same junction in December.

'Cycle routes are very badly designed and it must be remembered that bikes are vehicles as well, and we need decent cycle-ways.'

A spokeswoman for Norwich City Council said: 'Currently at this junction on the Avenues, we have an off-road shared use cycle path, along with a 20mph speed limit and traffic calming.

'We are keen to ensure that cyclists feel as safe as possible around the city and would be more than happy to meet with him [Mr Tallis] to discuss what has happened and see if we can make any further improvements.'

Norfolk police said they have passed the incident on to the collision unit to see what further steps can be taken.