Desira brings affinity for Infiniti to region

Stuart Stone, managing director of Desira Group, is convinced drivers will welcome the prestige Infi

Stuart Stone, managing director of Desira Group, is convinced drivers will welcome the prestige Infiniti brand to the region. - Credit: supplied

Premium car-maker Infiniti is bringing its blend of luxury, elegance and performance to East Anglia with the opening of its latest state-of-the-art UK outlet in Norwich next month.

The Infiniti Centre Norwich, in a prominent purpose-built showroom in Vulcan Road North, will give drivers across the East of England access to one of the most exclusive and desirable marques in motoring.

Operated by family-owned and East Anglia-based Desira Group, the lavishly-appointed centre will be Infiniti's ninth nationwide and has been designed to offer customer service more befitting a luxury five-star hotel.

Stuart Stone, managing director of Desira Group, said: 'I'm totally convinced the region's drivers are going to love the Infiniti ethos and will really appreciate having another, altogether more distinctive, choice than the usual suspects. I also know for a fact they will really value the Infiniti customer experience and the exceptionally high standards of care Infiniti Norwich will offer.

'We are also delighted to be adding a premium marque of Infiniti's stature to Desira Group's portfolio of manufacturer franchises. This will allow us to offer our customers a more aspirational product and retain their custom.'


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The centre will be officially opened on Thursday, May 1 at a glitzy evening ceremony attended by VIPs, brand ambassadors and senior executives.

This will be followed by an open weekend at which visitors will be able to test-drive Infiniti's range of models, including the recently-launched Q50 premium sports saloon.

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The weekend will also give visitors the chance to see the Infiniti Red Bull racing car as driven by Formula One champion Sebastian Vettel, as well as the Infiniti FX Vettel – a special limited edition version of the brand's QX70 luxury sport utility vehicle developed by the motorsport superstar in his role as Infiniti's director of performance.

A once-in-a-lifetime F1 prize will be available to win throughout the weekend in a free grand prize draw for a pair of tickets to tour the Infiniti Red Bull Racing factory, while raising funds for Desira's chosen charity – the East Anglian Air Ambulance.

With a stylish and modern feel, Infiniti Centre Norwich offers a relaxing and informal environment where customers can view the Infiniti range at their leisure or chat to a member of the sales team.

For more information about the Infiniti range, to arrange a test drive or book a service, visit Infiniti Centre Norwich in Vulcan Road North or telephone 01603 397023.

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