Cycle safety campaign launched to cut death toll on Norfolk’s roads

Taking to two wheels for the British Heart Foundation. Cyclists embarking on the Norwich 100 bike ri

Taking to two wheels for the British Heart Foundation. Cyclists embarking on the Norwich 100 bike ride from Norwich Cathedral on a circuit of the Norfolk countryside. Photo: Steve Adams

A total of 37 cyclists were killed or seriously injured in Norfolk in 2012, compared to 23 in 2010, and the council has teamed up with Norfolk police to bring the number back down.

The five-year campaign, which will be launched on Tuesday, will see NCC making drivers and cyclists aware of issues surrounding cycle safety, while police officers will concentrate their efforts on enforcement to ensure all road users obey the law.

The campaign includes:

• Free workplace seminars for cyclists, covering the economic, health and environmental benefits, and providing advice on equipment, routes, behaviour and safety;

• Follow-up on-road training, covering cycling hazards and advice on riding;


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• New content will be added to NCC's national speed awareness course, so that drivers are more alert to vulnerable road users.

Cllr Alex Byrne, chairman of the joint casualty reduction group, said the new campaign would help cyclists feel safer on the road.

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Iain Temperton, NCC's casualty reduction manager, said it was important to 'move away from the blame game'. 'No matter what type of road user we are, there is scope for improvement in our own knowledge, skills and attitude. Your safety is your responsibility, but so is the safety of all those around you.'

Chief inspector Chris Spinks said: 'We will be working closely with our partners and will be striving to ensure that no matter what type of road user, any infringement is dealt with in the most appropriate way.'

See www.norfolk.gov.uk/mindroad or email road safety@norfolk.gov.uk to book a seminar.

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