Robinsons Volkswagen in Norwich is backing a charity cycle ride to help deprived children by provided a specially sign-written Crafter van as the support vehicle.
And Andrew Bracking, brand manager at the Heigham Street dealership, is also taking part in the 288-mile ride, starting today, from London to Paris in aid of Kids Company, a charity which helps deprived children from inner city areas in the UK.
He will join 18 other cyclists from two communication technology companies based in London and Paris – Infinera and Colt.
Mr Bracking, who tries to cycle 60 to 70 miles a week, hopes to raise �450 for the charity.
Today they cycle 83 miles from London to Calais, on Sunday they will travel from Calais to Abbeville, Monday takes them on to Beauvais while the final day covers the 53 miles to Paris before they return to London on the Eurostar.
Visit mydonate.bt.com/fundraisers/londonparisbikeride to make a donation to the charity challenge.
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