Audi A1 a hit at Norwich launch

Norwich Audi's exclusive launch weekend for the new A1 proved a huge success with more than 350 people attending and 15 forward orders taken at the event.

Mark Parker, head of business, said: 'Firstly, its looks – it looks great – but also the chance to produce a small car like this, something that people, I would say 10 years ago, would never imagine Audi would do.

'We've been waiting so long, we've been talking about it for at least five years, so it's been a long time coming.

'The equipment in the A1 is the same as in the A8 – technology all the way through the range – so people can have the car to suit their lifestyles.

'People now want to buy smaller cars without compromising on technology or quality.

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'And yet the A1 is still affordable, bringing the Audi marque to a whole new audience. This is in people's price range,' he said.

'And because people tend to buy cars now on monthly payments, and this car's got such good residual values, it's even more affordable. I think we'll get a lot of people who really want to get into a premium brand seeing this as an opportunity.'

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