Staff and customers at the Sainsbury's supermarket in Thorpe St Andrew got into the Halloween spirit to raise funds for the store's charity partner, East Anglian Air Ambulance (EAAA).
Current and former colleagues at the Pound Lane supermarket gave up their time to hold a 'best carved pumpkin and spooky dress-up competition' for children.
A stall was set up at the front of the store where children could have their faces painted, get sweet treats, dress up in Halloween fancy dress and bring in their carved pumpkins to be judged.
Parents made a donation to EAAA in return for the Halloween fun and in total the event on Sunday, raised around �130 for the charity.
Linda Andrews, spokesman for Sainsbury's Pound Lane, said: 'We would like to thank all colleagues, ex-colleagues, parents and children who helped make the event such a spooky success.
'The children got into the spirit of Halloween with some great colourful costumes.
'EAAA is the store's charity partner and since May former and existing colleagues have raised over �3,500 for the good cause in their own time.'
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