Lord Somerleyton has failed to secure a seat in the House of Lords after standing in a recent by-election.
The entrepreneur's father was one of 600 peers excluded from the House of Lords amid the 1999 reforms.
Hugh Somerleyton, who is eligible to stand after inheriting his father's title following his death in 2012, put himself forward as a candidate saying his 'political heart' was with the Liberal Democrats.
But Viscount Thurso won the support of all three peers entitled to vote in the by-election triggered by the death of Lord Avebury.
He was a member of the Lords for four years between 1995 and 1999 before losing his seat in the reforms. He then served as MP for Caithness and Sutherland for 14 years from 2001 until last May after becoming the first hereditary peer allowed to sit in the Commons without first disclaiming his title.
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