The latest round in the fight to get improvements made to the A47 will be launched today as part of a proposal which could create thousands of jobs and finally put Norfolk on the road to meeting its economic potential.
A new business case is set to be unveiled which will spell out the reasons why the vital stretch of carriageway deserves investment.
Dualling the entire 105-mile road would, consultants commissioned by Norfolk County Council say, could lead to 30-minute reduction in journey times along the length of the road from Peterborough to Great Yarmouth.
But, rather than calling for the whole road to be dualled, the plan will identify specific pinch-points along the road which consultants say could be targeted for improvements.
Key areas include the Acle Straight, North Tuddenham to Easton stretch, and the Harwick junction at King's Lynn.
Today we are hosting a day of debate on issue with live coverage of Mid Norfolk MP Keith Simpson's bid to drive along the A47 from King's Lynn to Great Yarmouth in his Union Jack Mini.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here