Hair is being chopped, curled and crimped ready for the Dipple and Conway show as part of Norwich Fashion Week on Friday night.
Amid clouds of hairspray, models are taking to the Norwich Fashion Week runway for the final rehearsals before the debut show at the Open. In a year of firsts, Open has been named the official home of 2016's events, Dipple and Conway opticians are sponsoring the 10 days of fashion fun for the first time and the hair show is making its debut.
The Dipple and Conway hair show brings together some of the best and most innovative stylists from the city to create strong, contemporary cuts.
Not only is colour and creativeness the theme backstage, so is team work, as hundreds of people bring the models' looks together. Students from the Norwich School of Beauty are helping to create the range of looks.
• Follow @EDP24 on Twitter for the live updates from the show
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