Swaffham museum aims to attract more visitors to rebranded shop after launch tomorrow

Swaffham museum is launching its rebranded shop tomorrow in an effort to tempt town residents to visit it on a regular basis.

The museum fears many people only go to the shop after visiting the museum itself, and wants to make it more of a stand-alone offering.

Renamed Past Presents, it will initially have a 1950s theme, in tune with the diamond jubilee celebrations, but change to an Egyptian style ahead of the 90th anniversary of Howard Carter's discovery of the tomb of Tutankhamun in November.

It will offer a range of locally-produced craft items and gifts themed on the museum's display, with a regular turnover of goods.

Kate Francis, of the Iceni partnership, said: 'Because it's in a historic building it does not particularly look like a shop front outside. We have not got direct high street access.

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'The museum is not funded from any central government fund – it's run as a charity and the shop provides a really valuable source of income.

'Hopefully it will be a place where they people will think 'Oh, I wonder what's in the museum shop this month, let's have a look'.

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'We have some little shops in Swaffham and we feel we can complement the visitor offer.'

The shop will be open from 10am to 4pm tomorrow, Saturday May 19, and after that during museum hours from 10am to 4pm from Tuesday to Friday and between 10am and 1pm on Saturday.

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