St Peter's Brewery, based in Bungay, is continuing to blaze a trail in the alcohol-free beer market with the addition of a third product to its Without range.
The launch of Without Organic, which will be available from January, aims to build on the popularity of Without Original and Without Gold – which now contribute 15% of the brewery's overall sales – with the additional appeal of being produced from organic ingredients.
'The success of Without Original and Without Gold has been driven by a growing consumer appetite for more choice and quality in the alcohol-free category,' said Steve Magnall, chief executive at St Peter's. 'The launch of Without Organic goes one step further to ensuring all tastes are catered for.
'We are, and want to continue to be, the leading brewery in alcohol-free beer by offering our customers the highest quality selection of alcohol-free craft beers, produced to the same exacting standards as all of our beers.
'Without Organic is a delicious new craft beer that's perfect for lager and ale drinkers and we're certain it will be well received.'
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