Speed camera equipment to force motorists to slow down on a stretch of road was ordered by a Norfolk council, before a motorist hit a tree and later died.

A driver in his 40s, who has not been named, died yesterday morning in hospital.

His black Audi A6 struck a tree on Main Road, Clenchwarton, opposite the junction of Ferry Road, at about 12.05pm on Tuesday.

The East Anglian Air Ambulance attended and, following emergency treatment at the Queen Elizabeth Hospital, the man was airlifted to Addenbrooke's Hospital in Cambridge where he later died.

Cate Swietonowski, vice-chairman of Clenchwarton Parish Council, said: 'We've ordered speed cameras that flash up with your speed, and they should be here early next year. They can be moved around, and one of the places they will be installed is where this accident took place.'

Neighbour Neil Jordan said: 'I don't know what happened in this case, but nobody seems to obey the 30mph speed limit along the road, especially the larger buses. There is a gradual curve in the road at this site, and drivers should be slowed down.

'There was another serious accident on this road, about 300m from this site, about nine months ago. We have previously been worried about speeding on the road, but this is the only fatal I can remember in the six years I've lived here.'

Another neighbour, who did not wish to be named, added: 'I don't think it's a particularly dangerous road, but people do drive too fast along it.'

Two fire crews from King's Lynn attended and released one casualty, provided scene safety and assistance to police and ambulance.

A spokesman for Norfolk County Council said there had been no other injuries/ accidents within 100m of the crash scene since the late 1990s.

Witnesses to the crash should call Swaffham roads policing on 101.

Would you like to pay tribute in the EDP to the man who died? Email david.bale2@archant.co.uk