A popular family-run bakers have opened their third shop in King's Lynn.
Smiths the Bakers have taken over 1 High Street, in Saturday Market Place, located in one of the most historic parts of town.
The bakers are themselves steeped in history too, having been established in 1971 and passing through director Sue Cobb's family for three generations.
The family's bread making roots can be traced as far back as the Second World War.
The bakery also supply bread and cakes to the Royal family at Sandringham House after becoming Royal warrant holders in 1990.
Ms Cobb said: 'It is lovely to think we are in the High Street after all these years.'
The new shop will be tempting passers-by with homemade bread, cakes and sandwiches as well as locally sourced jam, chutney and honey.
The store will be run by Cheryl Rix, daughter of Paul and Teresa Brandon who also run the London Road shop and Hardwick bakery.
Mr Brandon said: 'It is an exciting time, we are especially looking forward to welcoming people to the shop.
'One of the things offered is celebration cakes, which there is limited availability of in the town.'
Cake decorator Stella Towell, who has been with Smiths for more than two years, will be offering her expertise to design unique cakes for occasions.
Ms Towell said: 'We do lots of kids party cakes, cup cakes, wedding cakes, from traditional all the way to modern novelty cakes.
'We are very excited, the town hasn't got anything like this.'
At the ribbon cutting ceremony on Tuesday, October 17, the Smiths team were joined by West Norfolk mayor Carol Bower, who became their first customer after purchasing a loaf of bread.
Ms Bower said: 'It has given me great pleasure to open Smiths bakers. It is a traditional shop and I think it is beautiful.'
She was even surprised with a specially made cake by the team.
Family friend and North Lynn councillor Andy Tyler said: 'It is great that a family I have known for many years are taking on and expanding their business in this attractive and historic part of town.'
Smiths the Bakers will be open Monday to Saturday 8.30am to 3pm.
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