Shopping boost for Norwich as fashion chain Joules opens store

Norwich has received another boost to its shopping scene as fashion retailer Joules has announced plans to open a store because bosses say the city has a 'vibrant atmosphere'.

Joules is taking over the unit in Castle Street that over the Christmas period housed children's toys and gift retailer Letterbox.

Fourteen new jobs will be created and they will be a mixture of full and part-time positions.

It is one of a number of fashionable clothes stores that have moved to the city recently including Jack Wills, in London Street, and Hollister and Superdry in Chapelfield.

The new Joules store will open its doors on Monday, March 21, and will hold an official launch party at the store on Thursday, March 24.

David Ball, retail property manager for Joules, said: 'Norwich has a vibrant atmosphere and is one of the few remaining cities where its country and agricultural roots are still prominent in the centre which suits the Joules brand down to the ground.'

Tom Joule, managing director for Joules, added: 'Norwich is a wonderful city and we are thrilled to be opening our new shop here.'

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Joules describes itself as a lifestyle clothing brand which offers bright, colourful clothing for the whole family – from quirky takes on classic British designs to statement vintage prints.

Joules clothes are currently stocked in Jarrold and John Lewis in Norwich, but the nearest shops until now have been Burnham Market, Holt and Southwold.

Joules' launch party for the Norwich store will be on Thursday, March 24 from 11am until 7pm when customers can enjoy a drink and a cupcake while they shop.

Are you opening a new business in Norwich? Contact reporter Emma Knights on 01603 772428 or email