A schoolboy was hit by car on Earlham Road during the Norwich rush-hour this morning.

Eastern Daily Press: St John the Baptist Roman Catholic Cathedral in Norwich.St John the Baptist Roman Catholic Cathedral in Norwich. (Image: (c) copyright citizenside.com)

Four ambulance crews were sent to the crash by the Roman Catholic Cathedral on Earlham Road.

Emergency services were called at around 8.05am and arrived in six minutes.

The child was unconscious when a paramedic crew, rapid response vehicle and an air ambulance land crew and response car arrived.

He was then reported as being conscious and breathing and suffered a head injury and pain in his leg.

His injuries are not believed to be life threatening and he was taken to the Norfolk and Norwich University Hospital at around 8.50am.

Earlham road is partially blocked at the Colman Road junction due to the incident.

Police were earlier asking people to avoid the area all together.