A scheme to build a roundabout at a traffic hotspot in Great Yarmouth had been considered by transport bosses but ruled out, it has been revealed.
The junction of Pasteur Road and Southtown Road, near Matalan is notoriously busy at peak times.
It is controlled by traffic lights and also interconnects with Mill Road in Cobholm.
A regular user of the junction Keith Powles, 60 and who runs Rampart Signs in Estcourt Road and lives in Bradwell was so frustrated with the traffic that sent a suggestion for a roundabout to the county council's highways team.
Following his comments the council said it had looked at the feasibility of a roundabout but was now focussing on reconfiguring traffic lights instead.
The father-of-two and grandfather to three said: 'I use this junction every night, and this is where the main hold up is for the major traffic problems we have at certain times of the day.
'There are six sets of traffic lights at this junction. If you eliminate Cobholm, and east and west Pasteur Road, you retain the entrance to Matalan and Station Road lights.
'Thus halving the amount of lights at this one junction. The traffic light system has to go through its course allowing for traffic to come out of Cobholm, which is normally one or two cars, so this does not help the hundreds of cars trying to get through this section.'
The New Anglia Local Enterprise Partnership invested £9m to make road and transport improvements in the town.
A spokesman for Norfolk County Council said work is being carried out to determine out how to spend funds allocated to reduce congestion and one idea they had looked at was a roundabout at the location Mr Powles suggested.
The spokesman added: 'Such a scheme was shown to have benefits but would require extensive land acquisition and it proved difficult to incorporate Mill Road.
'An alternative scheme that reconfigures the existing traffic light junction is being considered instead and traffic modelling is in hand to determine whether it would still be needed if we get the go ahead for the Third River Crossing.'
The county council will find out next month if its bid to central government to build a Third River Crossing was successful.
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