It is a charity music event in a north Norfolk market town where rock legend Rod Stewart has said he would love to be a guest of honour.
But as organiser Barry Holden put the finishing touches to this month's North Walsham Live Aid line up, he said Rod would not be on stage - though he still had high hopes for the future.
However the singer's guitar which he signed for Mr Holden in front of millions of TV viewers will be appearing and amping up fund-raising power.
The television encounter shown on Surprise Surprise in December highlighted Mr Holden's tireless work raising £45,000 for mainly children's charities through the event over the past 30 years. His treat was to meet Rod, who gave him the guitar as an auction lot, and a pledge to appear one day.
Music fan and bass player Mr Holden said: 'We knew it would not be this year as he is not in the country, but we would love it to happen next year - either at Live Aid or a special gig.'
The musician's £1,200 Gibson acoustic guitar will be one of the star lots among 40 in an auction which drives most of the money making.
'The appearance on the TV has helped with lots this year - opening doors, and enabling me to show people what I am doing is genuine - not just scrounging something with a signature to sell on eBay,' he added.
Other top lots are set to be:
?a 2/3 size guitar signed by Brian May from Queen
?a drum head signed by all three members of Cream - Eric Clapton, Ginger Baker and Jack Bruce
?a gold disc taken from a recording studio acetate signed by all the Beatles
?a signed Led Zeppelin guitar strap bought last year at the auction and donated back
?sheet music of the Rolling Stones I Wanna be Your Man signed by Bill Wyman
?and, among the non-music, celebrity lots a red wine bottle in the shape of a F1 racing car signed and donated by Sir Stirling Moss.
The auction comes during an event of live class rock music, this year featuring Mr Holden's own band the Grease Monkeys, Raw Edge, The Burning crows, Pure Passion, and Pout at the Devil, with acoustic numbers by Cruel Folk during changeovers on stage.
The event is on Saturday April 19 from 7pm at North Walsham Community Centre on New Road.
Tickets are available from a range of town shops - the Jolly Roger tattoo parlour, pawn shop, Postles, Music Hut and Showcase Gallery or via email at bazza@nwliveaid.eclipse.co.uk.
See the event's website www.northwalshamliveaid.co.uk or its Facebook page.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here