The popularity of the iconic TV series Great British Bake Off, alongside the resurgence of the quintessential afternoon tea, is helping the Broads.

A Piece of Cake in Coltishall is the latest business to sign up to collect donations from their customers by donating 10p to Love the Broads from the sale of each piece of their delicious Bakewell tart.

The Barn Café at Whitlingham Country Park is already donating 5p from the sale of every cup of tea to the charity.

Nearly 80 businesses are now involved in collecting donations for the charity and funds raised have been used to benefit wildlife, education and tourism in the Broads. More than £40,000 has been contributed to 20 projects over the past five years.

A Piece of Cake's owner, Liz Nelson, said: 'We are at the heart of the Broads and relished the opportunity to get involved with this fantastic charity and help the Broads National Park.'

Beth Redhead, manager at the Barn Café, said: 'We are privileged to be surrounded by wildlife at this fantastic location and we are delighted to be able to play a part in keeping the Broads special.

'A swallow tower which was funded by Love the Broads is directly outside our front door so our customers can see just what a difference their donations are making.'