Pop up bar to return to Tour de Broads finish line

Woodforde's pop-up bar will be returning to this year's Tour de Broads

Woodforde's pop-up bar will be returning to this year's Tour de Broads - Credit: Archant

A reward at the end of a gruelling 100 mile ride is being assured again for this year's Richardson's Tour de Broads with the return of the Woodforde's pop-up bar.

Now in its fourth year, the event expects to attract around 3,000 riders over five routes ranging from three to 100 miles, and will be based from the new PedalPark venue at Coltishall.

Last year, cyclists at Tour de Broads raised a little over £40,000 for charities and good causes, and the official charity partner will again be Love the Broads.

'We are pleased to partner with 'Love the Broads' as one of our sponsored charities again this year,' said Neil Turner, co-owner of Pedal Revolution, organising the event. 'They received a huge boost when Woodforde's kindly donated the profits from the bar at our 2015 event.'

Last year the event raised £1,100 for Love the Broads, which was used to support local conservation and visitor projects in the Broadland area.


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Rachael Shakespeare, marketing manager at Woodforde's said: 'The Tour de Broads is a fantastic celebration of the unique Broadland area and what makes it so special, from the scenery, waterways, heritage, areas of natural beauty, and food and drink.

'As a proud Broadland business we are delighted to support the event again this year and will be making sure that profits from bar sales are donated to the charity Love the Broads so that they can continue their excellent work in the local area.'

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Since 2012, Love the Broads has awarded grants of nearly £20,000 to a total of 14 projects, aimed at keeping the Broads special. The money, which supported grants for educational projects, wildlife conservation and the environment, has been raised from donations from visitors, tourism businesses and other key partners.

Last year they co-funded projects aimed at securing the future of the fen raft spider, an interpretive leaflet for the Secret Garden at How Hill, a new education base camp at RSPB Strumpshaw Fen and habitat improvements at Carlton and Oulton Marshes.

Nick Barne, Chairman of the Broads Trust, which administers the Love the Broads scheme, said: 'Woodforde's have been a tremendous supporter of Love the Broads and their generous donation last year enabled us to provide grants to several projects which will have a lasting legacy for the Broads.'

You can enter the Tour de Broads online at www.tourdebroads.com or by visiting any Pedal Revolution store. It is cheaper to buy a rider pack in-store, and online purchasers will have their rider pack delivered within 14 days.

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