Pop-up Adnams shop opens in Chapelfield


shop - Credit: Archant

Southwold brewer Adnams has opened a pop-up shop in Chapelfield shopping centre, Norwich, until the end of the year.

The shop, which opened on Tuesday, offers a wide range of Adnams products, including its beers and handcrafted spirits, as well as Adnams' own homeware and food ranges.

Key to getting the shop ready in time was the support of the intu Chapelfield custody and community project, which is designed to help break the cycle of re-offending. Three serving prisoners from HMP Wayland worked hard, with tasks ranging from deep cleaning to redecorating and installing shop fittings.

Shop manager Toby Dillaway said: 'It is really exciting for us to be opening a brand new pop-up store in the intu Chapelfield Shopping Centre.

'We are offering free-local delivery to try and make customers' shopping experience as easy as possible, which will be especially handy for shoppers battling the Christmas crowds. The store will only be open for a limited time but we hope to see lots of customers during that time.

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'We've had a really exciting year, with our head brewer, Fergus Fitzgerald, being awarded Brewer of the Year by the All-Party Parliamentary Beer Group Awards and the Adnams' Copper House distilled gin winning the prestigious Gin Trophy at this year's International Wine and Spirit Competition. This shop opening is the perfect way to celebrate this year's achievements.'

Davina Tanner, general manager at the shopping centre, said: 'We are really pleased to welcome Adnams back to intu Chapelfield in their new pop-up shop.'

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Adnams has a permanent Cellar & Kitchen store in Unthank Road, which re-opened in May last year.

Customers can also shop via mail order and online at www.adnams.co.uk.

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