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Bosses at Iceland reveal when they hope new Norwich store will open

PUBLISHED: 09:21 17 July 2019 | UPDATED: 08:28 18 July 2019

Iceland want to open a Food Warehouse in Hall Road, Norwich. This is their store in Banbury. Pic: Iceland.

Iceland want to open a Food Warehouse in Hall Road, Norwich. This is their store in Banbury. Pic: Iceland.

Iceland

Bosses at Iceland have revealed they hope a new store could open in Norwich next summer - creating about 25 new jobs.

The Homebase store at Hall Road, where Iceland and Home Bargains want to move in. Picture: DENISE BRADLEYThe Homebase store at Hall Road, where Iceland and Home Bargains want to move in. Picture: DENISE BRADLEY

The way was paved for the Iceland Food Warehouse, along with a new Home Bargains store, after Norwich City Council backed changes to an existing building.

The council had previously given the go-ahead to vary permission for what could be sold at the Homebase store in Hall Road, amid a move to split it into four units.

Applicant Shroders Real Estate Fund had said Homebase no longer needed such a large store, so that store would be reduced in size to a smaller unit of 2,789 square metres with 697 square metres of garden centre.

They said Home Bargains and Iceland were keen to take on two of the subdivided units created as a result of the change.

The Iceland Food Warehouse would be about 1,300 square metres and the Home Bargains store 1,864 square metres.

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The city council had given the go-ahead for the sale of food and drink, toys and games, health and beauty products, medicines, clothing, baby products, household products and home furnishings in the building.

But last week saw another amendment agreed. The applicant had asked for permission for the Iceland Food Warehouse store to have a new mezzanine for a store office, staff room, cloakroom and staff toilets.

And officers at City Hall used delegated powers to grant permission.

A spokesman for Iceland said: "We are naturally pleased that our prospective landlord has been granted planning permission for the subdivision of the former Homebase store in Norwich, paving the way for us to open one of our larger The Food Warehouse stores on the site.

"This has been agreed in principle but currently remains subject to contract. If all goes to plan we would expect to open the store in summer 2020, creating approximately 25 new jobs.

"The Food Warehouse chain, which started with a single store in September 2014, recently opened its 100th store in Blackpool and we expect to open a total of 34 new stores across the UK in our current financial year to March 2020, continuing to open stores at the rate of approximately 30 per annum thereafter."

A spokeswoman for Home Bargains said it was too early to say when their store might open.

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