Police are investigating following the sudden death of a man in a Great Yarmouth hotel.

Emergency services were called to the property in Apsley Road near the Golden Mile at 12.11pm today.

Paramedics and a crew from Norfolk Fire Service were first on the scene after concerns were raised for the safety of a guest.

The man was pronounced dead at the scene but police said there were no suspicious circumstances.

No one at the hotel would comment.

An eyewitness described seeing two police cars and an ambulance at the scene.

A spokesman for the Norfolk Fire and Rescue Service said: 'One appliance from Great Yarmouth assisted the ambulance service.'

It is not known if the death will be passed onto a coroner for an inquest.