'It's so important' - seaside businesses back water safety campaign

Grays Amusements cashier Francesca Nicholls puts up the Eastern Daily Press Water Safety awareness p

Grays Amusements cashier Francesca Nicholls puts up the Eastern Daily Press Water Safety awareness poster in Sheringham. Picture: DENISE BRADLEY - Credit: DENISE BRADLEY/Archant2021

Seaside businesses have thrown their support behind the Play It Safe campaign, proudly displaying our safety posters on their walls and windows.

It comes after the campaign was launched last Friday to ensure everyone visiting Norfolk's waters this year stays safe and remembers their day out for all the right reasons.

Our reporters were in Sheringham on Monday, speaking to businesses about their concerns about water safety and handing out posters.

The first poster went up at Barney's Newsagents where sales assistant Henrietta Sadler was more than happy to do her bit to keep everybody safe by raising awareness.

The Eastern Daily Press Water Safety awareness poster is put up in Barney's Newsagents in Sheringham

The Eastern Daily Press Water Safety awareness poster is put up in Barney's Newsagents in Sheringham by Henrietta Sadler. Picture: DENISE BRADLEY - Credit: DENISE BRADLEY/Archant2021

Further down the road at Winibees Bakery, owner Megan Hart said she was glad to be displaying the poster, given her bright pink bakery's close proximity to the seafront.

Megan Hart of Winibees Cake Shop, puts up the Eastern Daily Press Water Safety awareness poster the

Megan Hart of Winibees Cake Shop, puts up the Eastern Daily Press Water Safety awareness poster the shop in Sheringham. Picture: DENISE BRADLEY - Credit: DENISE BRADLEY/Archant2021


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Ms Hart, 30, said: "I think it's really important because obviously we're so close to the sea.

"We really want to support the local community and keep everyone safe."

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At Aloha ice cream shop, which offers customers a sea view while they queue for a sweet treat, servers Victoria Williams and Ellen McInally-Gibbs stuck the poster to their front window to spread awareness to those on their way to the water.

Ellen McInally-Gibbs, putting up the Eastern Daily Press Water Safety awareness poster in the Aloha

Ellen McInally-Gibbs, putting up the Eastern Daily Press Water Safety awareness poster in the Aloha ice cream shop in Sheringham. Picture: DENISE BRADLEY - Credit: DENISE BRADLEY/Archant2021

Ms Williams, 33, said: "I think it's so important, because I've got two young boys and sometimes I take them down there to the sea.

"I always make sure I'm with them when they go in, but I don't like going in the sea."

One popular stop for visitors on their way to and from the sea is Gray's Amusements, where cashier Francesca Nichols was happy to stick a poster on the door, saying she felt people had to be aware of the dangers of the sea.

Grays Amusements cashier Francesca Nicholls puts up the Eastern Daily Press Water Safety awareness p

Grays Amusements cashier Francesca Nicholls puts up the Eastern Daily Press Water Safety awareness poster in Sheringham. Picture: DENISE BRADLEY - Credit: DENISE BRADLEY/Archant2021

Ms Nichols, 39, said: "People have to be careful, it's good to be aware of your environment. We're really happy to help out." 

If you would like to support our water safety campaign, posters can be ordered for free from here, where you will only pay for postage: https://www.norfolkstore.co.uk/store/Play-it-Safe-Water-Safety-Poster-Just-pay-P&P-p372304298

Anyone who does get into trouble in water is urged to follow the RNLI's Float To Live points.

They are:

  • Fight your instinct to thrash around
  • Lean back, extend your arms and legs
  • If you need to, gently move your arms and legs to help you float
  • Float until you can control your breathing
  • Only then call for help or swim to safety

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