Plans for new Premier Inn and Beefeater restaurant on Great Yarmouth seafront take step forward

Hotel. Courtesy of Collado Collins Architects/ Pater van Aalst

Hotel. Courtesy of Collado Collins Architects/ Pater van Aalst - Credit: Courtesy of Collado Collins Arch

A new hotel and restaurant development in Great Yarmouth has taken a step forward after a licensing application was submitted.

Proposed layout in context. Courtesy of Collado Collins Architects/ Pater van Aalst

Proposed layout in context. Courtesy of Collado Collins Architects/ Pater van Aalst - Credit: Courtesy of Collado Collins Arch

In January, it was announced that Premier Inn and a Beefeater would be opening as part of the Edge development on the seafront.

The new leisure complex is being spearheaded by the owner of the neighbouring Pleasure Beach amusement park Albert Jones.

MORE: Pleasure Beach owner's delight at major Great Yarmouth seaside development with £5m hotelThe hotel and restaurant would be the first of three phases of the project which could eventually see a cinema, large casino and bars built.

The proposals were first mooted ten years ago but plans to redevelop the wasteland stalled.


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The license application asks for the premises to be able to sell alcohol from 10am until 12.30pm daily, and 24 hours a day to hotel guests.

It also asks to be able to hold entertainment functions.

Representations can be made on the borough council website until June 22.

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