Hundreds of brave swimmers charged into the chilly North Sea waters for a traditional Boxing Day Dip - watched by thousands of onlookers.
It was an opportunity to don fancy dress, help raise thousands of pounds for charity, and work off the previous day's Christmas dinner.
Participants ranged from the very young to seasoned swimmers, with one 80-year-old woman taking part in the Mundesley swim.
The annual Cromer dip was organised by North Norfolk Beach Runners, whose chosen charity this year was the Community Heartbeat Trust.
The waves were rough and the tide was high, but chairman Clive Hedges, who has been taking part in the dip for 20 years, said there had been a fantastic turnout.
'It was very cold this year,' he said. 'I was surprised to see some young children who seemed very resilient.
'It is great to see people come back year on year, for some families it makes their Christmas.'
Among more than 200 people who lined up to make the double dash into the sea was Geoff Buckingham, 66, who travelled all the way from Sunbury on Thames in London with his partner Sue Dye, 63.
Drying off and warming up after the challenge, Mr Buckingham said: 'It was great fun that so many people entered into the spirit, both as participants and spectators.
'I thought it was a great community event.'
Retail worker Alex Lambkin, of Sir William's Close Aylsham, took part in the dip for the fourth time.
'This year we were doing it with some friends from Spain,' he said. 'It definitely felt a lot colder this year.'
In Mundesley more than 1,000 spectators watched about 120 people take the plunge, building on the numbers from last year.
Liz Payne, one of the organisers, said an 80-year-old breast-cancer survivor had braved the waters, helping raise money for three local charities.
In Overstrand more than 30 people took part in the dip, which organisers said was spectacular.
The dip at Sea Palling was organised by charity Coltishall-based charity Lets Do It Anyway, which makes people's wishes come true.
Tonya Knights, charity founder and chairman, said more than 30 people along with spectators helped raise more than £500.
Members of the coastguard and lifeboat crews were on hand at each event to ensure people were kept safe.
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