Photo gallery: East Anglian Game and Country fair takes over the Norfolk Showground
Thousands of people are flocking to the East Anglian Game and Country Fair this weekend for its 10th anniversary and what organisers hope will be the biggest yet.
The event has grown year-on-year since it was first hosted at the Norfolk Showground in 2004 and now boasts a packed two-day programme which is expected to attract about 40,000 visitors.
A firm fixture on the calendar for fans of the countryside, the show is also appealing to an increasing number of urban dwellers thanks to its broad range of activities, displays and trade stands.
Show organiser Andy Grand said he was always looking to improve the offering and, particularly in its 10th year, wanted to push the boat out.
'We have improved the show every year and added variety so it's not just the same thing each time. From year one, we added new acts and we don't tend to lose them – we just add to them,' he said. 'We've travelled the country to find new acts that will really appeal.'
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Activities range from clay pigeon shooting and a helicopter ride to tree climbing and log cutting.
Demonstrations are just as varied including the Flight of the Falcon bird of prey display, Mid Norfolk Gun Club, cooking demonstrations in the food hall from chefs like Richard Hughes and Chris Coubrough, and horse boarding – where skateboarders are pulled at high-speed behind a horse.
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Mr Grand said: 'We get a real mix of people. Families will come here and absolutely love it.
'It gives people a chance to look at something they might not have thought about before.
'We have a really good array of trade stands here as well – a mix of things you wouldn't expect from a country show.'
The East Anglia Game and Country Fair continues on Sunday.