An awareness and store collection day held by the East Anglian Air Ambulance (EAAA) raised over �400 at the Thorpe St Andrew Sainsbury's supermarket recently.

Thanks to the generosity of the Pound Lane store's customers and colleagues, there was �440 raised taking the total the store has raised for EAAA to over �6,600 for EAAA since June 2011, when the charity became the store's chosen charity partner.

Olly Larkin, deputy fundraising coordinator of EAAA, said: 'Staff and customers have again shown an incredible generosity - this is absolutely wonderful, thank you.'