Photographer gears up pals to cycle 100 miles on Norwich ofo bikes
- Credit: Richard Jarmy
They are more commonly used for short trips in and around Norwich city centre.
But a group of fundraisers will be taking the city's bright yellow ofo bicycles on a 100-mile route – the furthest they have ever been ridden – around Norfolk and part of an ambitious fundraiser.
Richard Jarmy, owner of Richard Jarmy Photography, was asked to be a part in the Nelson's Journey Twenty20 campaign, where 20 businesses commit to raising £1,000 each for the charity.
The money raised will cover a years' wages to pay a support worker, who will help bereaved children.
Mr Jarmy has gathered together a range of firms to join him on his journey around Norfolk on the yellow bikes as part of the Norwich 100.
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Mr Jarmy, said: 'It has been confirmed by ofo UK that some of us will be riding the Norwich 100 on a swarm of ofo bikes.
'Nobody has done 100 miles on them before.'
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The team will start at the Forum in Norwich before heading to Mundesley, Sheringham, Holkham Hall, Aylsham and finishing at Norwich Cathedral.
Sarah Hyde, community funding and marketing officer for Nelson's Journey, said: 'When we heard Richard had gathered a team to ride on ofos for the Norwich 100, the office filled with smiles. Richard is creative in his fundraising and slightly wacky too. It's great he has roped some friends in with him to undergo this exciting and brave challenge.
'The support from businesses in the Twenty20 scheme has already been incredible, all bursting with enthusiasm to pull together and help raise enough money to fund the salary of a child bereavement support worker for a year.
'The demand on our service continues to grow and because of support from fundraisers like this group, we are able to continue to offer a free service to bereaved children and young people all over Norfolk that need our support. Thank you.'
Matthew Sparkes, fundraising manager for ofo, said: 'Nelson's Journey is a wonderful charity and we're delighted to be able to help with this brave and slightly barmy attempt to raise funds. 'Nobody has ridden 100 miles on an ofo yet, so this team will not only be doing a good deed but also setting an impressive record in the process.'