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‘We won’t ever take our local support for granted’ - Norwich macaron shop celebrates fifth birthday

Dr Tim Kinnaird in his shop, Macarons and More, at the Royal Arcade. Picture: Denise Bradley

Dr Tim Kinnaird in his shop, Macarons and More, at the Royal Arcade. Picture: Denise Bradley

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Norwich’s Macarons & More is celebrating its fifth birthday today with some special treats for customers.

Funfetti macarons made by Macarons and More in Norwich to celebrate their 5th birthday. Photo: Macarons and MoreFunfetti macarons made by Macarons and More in Norwich to celebrate their 5th birthday. Photo: Macarons and More

Started by former MasterChef contestant, Dr Tim Kinnaird, the business launched online in 2011, before opening its first shop in the city’s Royal Arcade in March 2013.

The shop, which stocks macarons, brownies, chocolate, drinks, deli items, home baking tools and more, celebrates five years of trading today.

To mark the occasion staff will be giving away free birthday cake to every customer (while stocks last).

A range of different coloured Funfetti Birthday Macarons (macaron shells with hundreds and thousands baked in, filled with coloured vanilla buttercream) will also be whipped up.

Tim Kinnaird's shop, Macarons and More, at the Royal Arcade. Picture: Denise BradleyTim Kinnaird's shop, Macarons and More, at the Royal Arcade. Picture: Denise Bradley

Dr Kinnaird said: “Having the shop has been a huge adventure. We have been successful because of the support from the lovely folk of Norfolk and beyond.

“We always try to listen carefully to what our customers like and enjoy. We ask their opinion. For example, they suggest new macaron flavours and ideas - some of those have become our best sellers.

“It has also worked because of the team of talented and brilliant staff who work in the shop and kitchens. Their hard work hard and unwavering enthusiasm is so impressive. It’s such a pleasure to work with them. I am in complete awe of them.”

He added: “The local food community has been very supportive. If we get stuck with something there are lots of friendly, knowledgable people we can ask for help.

“It remains a huge amount of hard work. Running an independent small food business is tough at the moment. We cope okay with the ups and downs because we sell through other channels - online, wholesale and we have the cookery school. Saying that, the margins are still fine.

“We won’t ever take our local support for granted. We know we have to evolve and improve all the time to remain interesting and delicious.”

For more food and drink news around Norfolk, join our Facebook group Eat Norfolk.


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