It's a famous site in Norwich and now the people running a revamped city pub are hoping to use its history to help bring in the customers.

The former Bridge House pub in Riverside Road is built on the site of a place of execution for heretics and other offenders in the 16th century.

The site, therefore, has always been known to locals as Lollard's Pit, and now the newly reopened pub has also adopted the name.

There's even an impressive new sign hanging outside the pub portraying a group of Protestant martyrs going up in flames, to add to the existing plaque on the wall marking the spot.

Assistant pub manager Mario Elia said: 'Since we changed the name of the pub and put up the new signs, we have been getting loads of interest from people.

'People in Norwich know the pub as the Lollard's Pit, even though it's never officially been known as that.

'I was not really into history before I came here, but I'm falling in love with the place and its history.'

The new pub, which is privately owned, is open daily throughout the City of Ale event, a 10-day celebration of pubs and brewing in Norwich, which started on Thursday, May 31, and runs until Sunday, June 10.

It will then only be open on weekends before the official opening on July 6. After that, the pub will be open daily.

The Evening News has been urging people to return to pubs in our Love your Local campaign.

To see more stories from the campaign visit eveningnews24.co.uk/loveyourlocal.

Do you know about a pub reopening in Norwich? Call David Bale on 01603 772427 or email david.bale2@archant.co.uk