Protestors formed outside a Norwich supermarket as part of a national campaign to try and get shops to stop selling 'sexist' lads' magazines this lunchtime.
Two Norwich students, Anna Sanders and Florence Goddard, organised their protest to be held outside the Guildhall Hill Tesco Metro store.
Bolstered by several other supporters they held placards and gave out leaflets to advertise the Lose the Lads Mags campaign, which is running an online petition.
The campaign is based on the belief that lads' mags promote sexist attitude and behaviours, and is spearheaded by the UK Feminista and Object women's rights groups.
Miss Sanders, is a 19-year-old politics student at the Queen Mary University of London but lives in Newmarket Road in Norwich.
She said: 'At the moment we have chosen Tesco because they are a highly influential supermarket. I believe one in every 10 pounds spent in this country is at a Tesco store so that shows how powerful they are.
'If we can get Tesco to take lads' mags off their shelves then, with their influence, others will follow.
'These magazines fuel sexist ideas with images of women on the front page. Children can see them on the shelves and they are available to all of society but are sexist and objectify women.'
Miss Sanders was joined by Miss Goddard, who lives in Park Lane in the Golden Triangle area of Norwich and is preparing to study international development at the University of Leeds.
The 19-year-old has just spent three months of her gap year volunteering in India for the International Citizen Service's Restless Development programme.
'I saw so much gender inequality in India and that has led to me wanting to fight for more equality in this country as well,' Miss Goddard said.
'I was taught about equality by my parents but not at school. At school girls are still not treated equally and so many girls grow up thinking it's a good thing to be a glamour model, rather than a politician.'
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