Norwich turns pink as women parade through the streets for BRA Day

Supporters of the charity Keeping Abreast taking part in the BRA Day parade in Norwich city centre (

Supporters of the charity Keeping Abreast taking part in the BRA Day parade in Norwich city centre (Photo: Julia Holland) - Credit: Archant

Local charity Keeping Abreast celebrated Breast Reconstruction Awareness Day (BRA Day) with a pink parade through the city centre yesterday evening.

The Norwich-based charity offers patient-led support for women considering or undergoing breast reconstruction after a breast cancer diagnosis or the discovery of a breast cancer gene.

And last night those from Keeping Abreast led a crowd of pink from Norwich Castle to City Hall waving flags and balloons.

Norwich City Council and the Norwich Castle Museum & Art Gallery both supported the fantastic parade with City Hall and Norwich Castle boasting a bright pink hue for the evening.

International BRA Day is an initiative that promotes education, awareness, and acceess for women considering post-mastectomy breast reconstruction.


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And the Norwich charity decided to take part in International BRA Day this year after seeing the sucess of the worldwide event.

Lisa Becker from Keeping Abreast said: 'We're very proud to support International BRA Day this year, and were so plaeased to have the support of the Norwich City Council and Norwich Castle in our quest to raise awareness of breast reconscruction in Breast Cancer Awareness month.'

You can donate to Keeping Abreast here or by messaging 'ABRE45 [£amount to donate]' to 70070.

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The charity hold regular group meetings across the UK, offering women a safe space where they, their friends and their family can come together and share their hopes, fears and expereiences of breast reconscruction.

For more information and to seek support from Keeping Abreast, visit www.keepingabreast.org

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