Norwich group praised for its work in the community

Being honoured for their commitment to helping others inspired a team of young people to go on and do even more great things for their community.

The Right Direction, a group of 11 to 15-year-olds from Sewell Park College and the Mile Cross area in Norwich, won the community support category of the Bernard Matthews Youth Awards 2010.

The team received a �1,000 prize and its members were among a number of young people honoured for their achievements at an award ceremony in February.

Now the 2011 awards, sponsored by the EDP, the Duke of Edinburgh's Award, Open Youth Trust and The Garage, are looking for a new set of young stars to recognise for their inspiring achievements in a range of different categories.

Judges picked The Right Direction as the 2010 community support winner after hearing about the team's work to help the homeless, and the educational DVDs the group had created for schools and youth groups.

The first DVD, Domino Effect, looked at knife crime, while Respect and Protect promoted safe sex, and Fatal Impact was about road safety.

'Winning the award meant so much to the members of The Right Direction. It really inspired them to want to do even more in the community.

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'They were really proud of their achievement,' said Keeley Blake, key worker for the group which works together during school holidays and meets at The Phoenix Centre, in Mile Cross Road.

With the prize money The Right Direction bought a laptop and a video camera to help the members with their community projects.

They used their video camera to film a new DVD called Alcohol The Facts and this is now being sent out to schools and youth groups.

Their new laptop was used to create posters and leaflets advertising a fun day at The Phoenix Centre in August which the group organised to raise money to pay for activities for younger children in the area.

In October they also made cakes for the elderly, and now they are planning a Christmas party for older people living in their area.

There are eight categories in the 2011 Bernard Matthews Youth Awards, including community support.

The other categories are cultural achievement, young farmer, sporting achiever, charity, bravery, educational achievement and environment.

The winner of each category will receive �1,000 and there will also be a special winner of winners award.

All the categories are open to both teams and individuals from Norfolk and Suffolk.

Entrants must be aged between 11 and 18 on December 15, 2010, and they can either enter themselves or be nominated.

Entries can be made online or by downloading an entry form from the awards website and sending it to The Bernard Matthews Youth Awards, c/o Shorthose Russell, 12 Meridian Way, Meridian Business Park, Norwich, NR7 0TA.

New for this year, people can submit video entries – people should upload three minutes of footage that answers the category questions to the Youth Awards website.

The closing date is 5pm on December 15, 2010.

The winners will be announced at an awards ceremony in Norwich in February.

For more information visit or call Katie Brown on 01603 706566.