Norwich goes Krispy Kreme crazy as company gives out free doughnuts in the city

People queue to get their hands on free Krispy Kreme doughnuts in London Street, Norwich. Photo: Mi

People queue to get their hands on free Krispy Kreme doughnuts in London Street, Norwich. Photo: Michael Bramford - Credit: Archant

In preparation for the launch of their first Norwich store, Krispy Kreme have been handing out free doughnuts in the city, resulting in long queues for local residents hoping to get their hands on the sweet treats.

https://storify.com/edp24/locals-have-long-wait-in-city-centre-for-krispy-kr

Following the announcement that Krispy Kreme would be opening a store in Chapelfield shopping centre in September, the popular doughnut chain has visited the city to hand out hundreds of free doughnuts to local residents.

Today one of the company's delivery trucks arrived in London Street, causing what Twitter user Michael Bramford described as a 'stampede' as dozens of doughnut fans surrounded the truck hoping to claim their free treats.

It was believed the doughnuts would be given out at 3pm but locals were reportedly left waiting for up to an hour in the heat.

Vicky Pratt on Twitter said: 'People are walking away now can't be bothered to wait any longer especially as it's so warm.'

Adding to the frustration was the revelation that tickets were needed in order to claim the doughnuts, something many residents in the queue were unaware of beforehand.

However others weren't put off by the delays, Norwich BID said there was lots of 'excitement' in the queue and happy customer Emma Speechley shared a snap of her doughnut on social media, with the caption: 'Krispy Kreme are opening up in Norwich next month and are giving away free doughnuts. Yum.'

The new Chapelfield shopping centre outlet is set to open at 10am on Friday, September 2 and will offer the chain's signature glazed doughnut, as well as 15 other varieties such as Strawberries & Kreme and Chocolate Dreamcake.

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In June Judith Denby, chief marketing officer at Krispy Kreme, said of the new Norwich store: 'We are extremely excited to be bringing the joy of Krispy Kreme to Norwich later this summer and can't wait to welcome in busy shoppers to grab their dozens.'

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